ZCM Marketing
Social Media Management and Digital Marketing Services
Services
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As a Social Media Manager, I am responsible for promoting our current food and cocktail menu items, staff highlighs, branded deals and content, and special events on various platforms, such as Instagram and TikTok, which is essential for success.
I am responsible for creating and rolling out weekly and monthly content calendars and schedules.
This includes any and all main feed posts on Instagram, taking pictures of current food specials, cocktail specials, staff working, highlighting designated areas of the bar, filming videos for our story posts and Reels/TikToks, attending any specials events, highlighting booked artists, and so on.
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It is my mission to connect with our targeted audience for each business in a meaningful way that not only drives results, but increases attraction from potential guests.
I have worked on a newsletter and emailing system for both Bar businesses, that targeted over 20,000 people using the MailChimp online service, to advertise and promote current specials and events, as well as utilizing Google and Instagram Boosted and Promotion Ads.
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I have worked with these business to maximize their online presence, by utilizing social media platforms, such as Instagram and TikTok to attract current, new, and potential customers.
I maintain a daily and weekly content calendar and posting schedule, so that there is constant interaction with the public. My goal is to provide engaging content that provides guests with a look into our business and all that we offer, such as current specials, menu updates, event and DJ highlights, and so on.
We like to maintain a balance of professional and sophisticated shots, all while incorporating personable and relatable content that highlights certain aspects of the business, such as our team members.
CONTENT EXAMPLES
SOCIAL MEDIA PAGES
Client — Darling Aviary
Rooftop Bar and Restaurant in Sacramento
For this client, they wanted to build a page that has a more elevated and sophisticated feel. The color scheme is warm and vibrant, while not being overly saturated.
The goal is to provide visuals that promote food and cocktail specials, staff highlights, views around the rooftop and downstairs bar, specials events, and more.
Client — Flamingo House
For this client, they wanted to build a page that has an overall quirky, colorful, and event leaning theme. The color scheme covers a more rainbow gradient with focuses on pink, to highlight the pink, “flamingo,” colors throughout the house and bar.
The goal is to provide visuals that promote food and cocktail specials, staff highlights, a big focus on music events and parties, and more.
Contact Me
Welcome to ZCM Marketing!
Please feel free to reach out to me to discover how we can collaborate and work together to develop and transform your business and Social Media presence through my Social Media and Digital Marketing Services.